CRO Manager

Descripción del puesto

CRO Manager Macclesfield - Hybrid (2-3 Days Per Week) 50k- 60k I'm hiring a CRO Manager for one of the UK's leading customer generation businesses, operating a portfolio of high-traffic digital brands across B2B and B2C markets. This is a rare opportunity to build an in-house CRO function from scratch , taking ownership of experimentation strategy across multiple brands, products, and customer journeys while helping shape the future of optimisation within the business. The company A fast-growing performance marketing and technology business that owns and operates its own digital brands rather than acting as an agency. Established in 2013, they've grown into an international organisation operating across the UK, USA, Canada, Australia, and France, generating high-intent leads through a combination of proprietary technology, data, and digital marketing. With more than 40 products across multiple acquisition funnels and customer journeys, they have significant traffic volumes and enormous optimisation potential. The opportunity After investing in CRO through external consultants for the last two years, the business is now bringing the capability in-house for the first time. Reporting directly into senior leadership, you'll have full ownership of: The experimentation roadmap CRO strategy Testing framework and methodology Optimisation prioritisation Future team growth This is a genuine greenfield role with strong executive support and a clear opportunity to build a team around you over time. What you'll be doing Own and develop the CRO roadmap across multiple digital brands Design, execute and analyse A/B and multivariate tests Build a scalable experimentation framework and testing culture Analyse customer behaviour and identify opportunities to improve conversion performance Partner with developers to implement experiments and winning variants Collaborate with PPC, Marketing, Product and Media Buying teams Measure and communicate the commercial impact of optimisation ac