Role Summary The US Eliquis Market Shaping Director reports to the US IM Innovation Lead and is accountable for driving impact in two key areas: the Persistency and Adherence strategy for Eliquis (co-promoted with Bristol Myers Squibb), and the broader Market Shaping strategy, including development of the post-Rx patient journey. The role will also include special projects for Eliquis and the wider Internal Medicine (IM) Business Unit. Improving patient persistency is one of Eliquis’ key strate…
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