Product Marketing Manager (B2B Data Tech)

Descripción del puesto

Product Marketing Manager - Circa 75K plus Bonus London OR Manchester (hybrid 3 days in office) We're partnering with an innovative data insights and developer solutions business looking for a Senior Product Marketing Manager to lead product marketing strategy and execution for a growing portfolio of B2B data products. This is an exciting opportunity to shape go-to-market strategy, build market awareness, generate demand, and help position innovative data and developer solutions in a fast-paced, high-growth environment. Working cross-functionally with product, sales, commercial and marketing teams, you'll own end-to-end product marketing initiatives that drive customer acquisition and business growth. Key Responsibilities Develop and execute product marketing and go-to-market strategies. Create compelling messaging, positioning and content across digital channels. Drive demand generation through campaigns, landing pages, thought leadership and social media. Produce customer-focused content including case studies, blogs, white papers, webinars and sales enablement materials. Identify speaking opportunities, events and partnerships to increase market visibility. Monitor market trends and competitor activity to inform strategy. Measure campaign performance and optimise for lead generation and commercial impact. About You You'll bring: Significant B2B product marketing experience (5-8 years), ideally within data, analytics, SaaS or developer-focused technology. Strong knowledge of data insights products and emerging technology markets. Excellent content creation, storytelling and communication skills. Experience with CRM and marketing platforms (e.g. Salesforce). A hands-on, entrepreneurial mindset with experience launching products in fast-moving, ambiguous environments. Strong stakeholder management skills and the ability to influence across technical and commercial teams. *Rates depend on experience and client requirements