Senior Influencer Planning Manager

Descripción del puesto

<div class="content-intro"><p><strong>Why Sony Interactive Entertainment?</strong></p> <p>Sony Interactive Entertainment isn’t just the Best Place to Play — it’s also the Best Place to Work. Sony Interactive Entertainment (SIE) is the company behind the PlayStation brand. As a subsidiary of Sony Group Corporation, we’re part of a proud legacy of innovation and excellence. SIE is a dynamic technology company, delivering cutting-edge hardware and network services to more than 100 million people and an entertainment leader, home to some of the most beloved and recognizable intellectual properties (IP) in the world. Our role at SIE is to create and nurture the experiences under the PlayStation brand, a name synonymous with entertainment excellence and creativity.</p></div><p><strong>Role Overview:</strong></p> <p><span data-contrast="auto">The Senior Influencer Planning Manager is a hands-on strategic planner responsible for translating PlayStation's global influencer approach into clear, actionable plans across priority games, hardware, services, sponsorships, brand campaigns, and cultural moments.</span><span data-ccp-props="{}"> </span></p> <p><span data-contrast="auto">This role will support portfolio prioritisation, audience and creator plans, global/local processes, measurement, and investment recommendations that enable the broader Influencer Partnerships team to execute with greater clarity, consistency, and impact.</span><span data-ccp-props="{}"> </span></p> <p><span data-contrast="auto">Working closely with Influencer Partnerships, Brand, Media, Studios, Social, PR/Communications, Insights & Analytics, agencies, and local market teams, this role connects the planning approach to execution through strong briefs, planni