Senior Marketing Manager

Descripción del puesto

<div class="content-intro"><p><span style="font-size: 10pt;"><strong>WHY JOIN ALO?</strong></span></p> <p>Mindful movement. It’s at the core of why we do what we do at ALO—it’s our calling. Because mindful movement in the studio leads to better living. It changes who yogis are off the mat, making their lives and their communities better. That’s the real meaning of studio-to-street: taking the consciousness from practice on the mat and putting it into practice in life.</p></div><p><strong>OVERVIEW</strong></p> <p>The Senior Marketing Manager will drive brand marketing in Australia, deepening ALO’s presence in market and preparing the ground for our expansion into New Zealand. Reporting to our local Managing Director, this role executes and localizes the strategic direction set by global HQ — leading press, talent, community, events, and social to build awareness, cultural credibility, and engagement. You will manage an agency and consultant ecosystem and work hands-on to ensure ALO’s brand messaging resonates culturally and delivers a cohesive Alosphere experience across every touchpoint. This is a scrappy, high-ownership role for someone with a genuine network in the Australian fashion, wellness, and media landscape, strong taste, and the relationships to open doors quickly.</p> <p><strong>RESPONSIBILITIES </strong><em> </em></p> <ul> <li>Translate the global marketing strategy set by HQ into a market-right Australian plan, ensuring alignment with our global brand vision and values.</li> <li>Own the integrated annual and quarterly marketing calendar, including tentpoles, local market moments, and the groundwork for New Zealand entry.</li> <li>Lead PR and press strategy — building and maintaining relationships with key editors, journalists, and media partners to ea