Senior Marketing Manager - Merchant to Consumer

Descripción del puesto

<h1><strong>Senior Marketing Manager (Merchant to Consumer)</strong></h1> <h2><strong>About the team</strong></h2> <p>SumUp is building a consumer financial product with a distribution advantage that almost no other fintech can replicate.</p> <p>More than four million merchants use SumUp, and more than a billion consumers come into contact with our products each year. We now have the opportunity to turn that reach into one of the world's largest consumer financial ecosystems.</p> <p>Our consumer product is already live across six European markets. The next challenge is to grow it from an emerging proposition into a product used by millions of consumers, and this role will lead that journey.</p> <p>This role sits at the heart of that growth. As <strong>Senior Marketing Manager (Merchant to Consumer)</strong>, you'll drive the merchant-to-consumer acquisition engine: the channel that converts SumUp's merchant network and their customers into SumUp personal banking customers.  This is a rare chance to build a differentiated acquisition channel from scratch inside a small, ambitious team, competing head-to-head with some of the best-funded neobanks in Europe.</p> <h2><strong>What you'll do</strong></h2> <ul> <li>Plan and execute merchant-to-consumer acquisition campaigns across six markets — owning messaging, creative strategy, localisation, and performance reporting</li> <li>Embed consumer sign-up moments into merchant touchpoints, including the super app, card readers, merchant CRM, and merchant website</li> <li>Drive cross-sell from SumUp Local into the consumer banking app, managing conversion, activation, and incentives for consumers coming through merchant-led channels</li> <li>Work closely with teams across Hardware, CRM, and other business lines to get consumer